For Account-Based Marketing

“Implementing PathFactory has completely changed the way we engage our target accounts. That ability to create account-specific content experiences has also greatly improved sales and marketing alignment.”

Ari Echt
Director of ABM at Invoca

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ABM content delivery at scale

Seamlessly package up account-specific content, or map existing content to the right account, all without the headache of IT, Web Development or an excessive Marketing Ops workload.

A screenshot of an analytical window from the backend of PathFactory. This table shows the content performance for a specific account - it shows how many sessions the account has had over time and which content assets and topics are popular at that account.

Content consumption by account

Understand the content consumption of accounts and people to determine which accounts are the most sales-ready, and which topics and assets are resonating with them.

Micro-personalization after every ABM click

Personalize content recommendations at every phase of the journey. Where most ABM solutions only personalize the initial content offer, PathFactory builds AI-powered content journeys tailored to each individual, and gets smarter over time.

A scrolling bar of recommended content with a demonstration of how the titling of the bar could be personalized for the target account. It reads "Trending at "

Trending at your account recommendations

Surface the content that is trending with others at the account, often amongst the same buying committee.

Timothy Noble

Digital Marketing Specialist

TIBCO Software

“Building out an ABM program from scratch was a daunting process. Leveraging PathFactory Content Tracks was key to solving the mammoth challenge of content selection and customization, and ultimately building a scalable and successful program.”

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